Chicago Author $hake Dolla Unleashes Gritty Urban Novel ‘KILLANOIS’

INDUSTRY SPOTLIGHT

Chicago’s own $hake Dolla steps boldly into the literary world with his debut novel KILLANOIS, released on October 31, 2025. Growing up in the city’s tough streets, $hake Dolla was inspired at a young age by legendary authors Iceberg Slim and Donald Goines—voices that shaped generations of urban storytelling. Now, he’s ready to carve his own lane, channeling raw life experiences, street knowledge, and real emotion into a gripping tale designed to captivate readers and spark reflection.

KILLANOIS follows the intense journey of Killa, a man haunted by a tragic mistake that left a five-year-old child dead during a violent shootout. Ten years later, Killa fights to leave his past behind and move like a boss through the unforgiving streets of Chicago—where loyalty is rare, danger is constant, and consequences never disappear. The story dives deep into themes of power, redemption, and inevitability, reminding readers that no matter how high someone rises, “anyone can be touched.”

Packed with layered messages, street wisdom, and powerful lessons, KILLANOIS is more than a novel—it’s the beginning of a wicked new series, with this first installment serving as just a teaser of what’s to come. $hake Dolla aims for readers to walk away with a renewed understanding of Chicago’s realities and a deeper respect for the streets that shaped him. With authenticity and heart woven into every page, KILLANOIS promises to leave its mark on the urban fiction world. The book is available now on Amazon in paperback and eBook formats. Follow the author on Instagram at @shakedolla444 to stay tapped in for the upcoming installments.

Filipino-American Comedy HELLO HELLO Now Streaming on YouTube

INDUSTRY SPOTLIGHT

The feel good Filipino-American comedy HELLO HELLO has officially arrived and is now available to watch on YouTube! Filmed in the vibrant city of Vallejo, California, this hilarious and heartfelt story follows Bong, a determined but delightfully misguided dreamer chasing YouTube stardom while navigating love, culture, and the beautifully chaotic reality of everyday life. After two years in the making, the film finally brings its unique blend of humor, hustle, and heart to audiences everywhere — showcasing the spirit, struggles, and joy of the Filipino-American community in a way that’s both relatable and unforgettable.

Packed with comedic mishaps, family laughs, and a standout cast, HELLO HELLO is a refreshing spotlight on friendship, identity, and never giving up on your dreams — no matter how wild life gets. If you’re looking for a comedy with culture, charm, and genuine feel-good energy, this film belongs on your watchlist. Hit play today and join Bong on a journey that proves laughter really does go a long way.

Directed by Daric Bergerson (DJ Daric B) — a Bay Area native and respected DJ and music executive who grew up in a Filipino household — the film brings together authenticity, comedy, and culture. Produced by Brandon “B-12” Rodegeb as well as Jen Mojica with Pedro Rubio as Director of Photography, HELLO HELLO is a grassroots celebration of Bay Area flavor and Filipino creativity.

Watch the full movie now on YouTube:

Get to know music artist Jada Raquel

INDUSTRY SPOTLIGHT
Bio – Jada Raquel

Originally from Roanoke, VA and now based in Northern Virginia, Jada Raquel is a passionate music artist, mother of three, and a self-taught recording talent who turned her love for music into a growing career. Determined to pursue her passion despite the high cost of studio time, Jada built her own home studio and taught herself how to record — a decision that fueled her creative independence and success.

Her latest single, “We Made It,” is available now on all streaming platforms and continues to gain momentum across the East Coast. She is set to be featured in New York Fashion Week 2025 under the Carlyle Collection and will appear in the September 2025 edition of In the City MagazineBully Magazine (October, Virginia Beach), and as the cover feature for the October edition of Queen Magazine (Atlanta, GA).

In addition to her growing media presence, Jada has been featured on FUBU Radio with Shay McCray, as well as Femi Magazine, The Source, Upscale, Thrive Times, and Popout. She has also launched a billboard campaign spanning from DC to Atlanta, Charlotte, and Miami, further solidifying her presence as a rising force in entertainment and entrepreneurship.

For bookings, contact
mypurposedriven25@gmail.com

Follow Jada on all platforms: @iamjadaraquel

Meet Kash Addison: The Artist from Kinston, NC. Turning Pain into Power and Vibes into Victory

INDUSTRY SPOTLIGHT
Paul Addison Jr., better known as Kash Addison, is more than just a name — it’s a statement. To those closest to him, he’s PJ. But to the world, he’s Kash — a self-made artist whose name stands for Kill And Stay Humble. That motto defines everything he stands for: hungry, focused, and grounded in faith.

 

Hailing from the small town of Kinston, North Carolina (252, stand up!), Kash comes from humble beginnings. Growing up in Eastern Carolina, he didn’t have inspirational childhood moments in the traditional sense — instead, it was the pain and struggle that pushed him to break generational curses and create a better life for his kids. “Pain and suffering is what keeps me motivated to be great,” he shares. It’s that real-life adversity that shaped the man he is today.

 

Music found Kash early. He started rapping in the 3rd grade, drawn to writing through a natural love of words and storytelling. English class was his domain, and the pen became his weapon. But for Kash, it wasn’t just talent — it was divine purpose. “God chooses your path,” he says. “He has a specific plan for each of us.” And music is clearly part of his calling.

 

Despite his gifts, Kash doesn’t sugarcoat the journey. “I face challenges every day,” he admits. From adversity and hate to the pressures of maintaining an image, Kash keeps it real. “I’m just as normal as the next person. I have real life issues just like the next man.” But instead of letting those challenges break him, he uses them as fuel.

 

His biggest influence? His circle. “My inspiration comes from the people around me — my family keeps me grounded.” That support system has been essential, especially through one of his proudest accomplishments: bouncing back. After his music career came to a halt at its peak, Kash had to start over from scratch. But not only did he recover — he gained momentum faster than expected, showing the strength of his character and the depth of his grind.

 

Kash’s most recent projects show both sides of his artistry. Everybody Hates Kash embraces the negativity he’s received and flips it into motivation, proving that hate only fuels his hunger. On the flip side, But Ladies Love Trac! is all about the vibe — smooth, confident tracks that speak directly to the ladies. It’s this duality that makes Kash such a powerful presence in the game.

 

When he’s not in the studio, Kash finds peace on the basketball court. The game gives him space to reset and reconnect with himself — a balance that every great artist needs.

 

So what’s next for Kash? More music. More energy. More purpose. “I’m here to prove everybody wrong,” he declares. “If you ever doubted me, crossed me, or left me hanging — this one’s for you.”

 

The Biggest Blatt. Trac!
Kash is here, and he’s just getting started

Okirike Drops Afro-beat Anthem “Medicine” – Fans Launch TikTok Dance Challenge

INDUSTRY SPOTLIGHT

Nigerian-born, Georgia-based artist Okirike is making waves with his latest Afrobeat single, Medicine, which officially dropped on all digital streaming platforms on August 1. Medicine is the artist’s latest step in a bold new musical chapter, signaling his arrival as a rising voice in the global Afrobeat scene.

The infectious track has already sparked a TikTok dance challenge thanks to viral Afrobeat dancer Mystikal Wonders (@mystikal.wonders), whose high-energy dances are quickly catching fire across the platform. Known for his creative choreography and massive online following, fans from around the world are sure to be joining in and sharing their own takes on the dance.

With its hypnotic rhythm and soulful groove, a well as a dance that’s pushing the song even further into the spotlight, Medicine is poised to become a breakout anthem of the summer.

Follow @okirike on IG & TikTok

From Hustle to Legacy: The Rise of Darryl ‘NSK Dolla’

INDUSTRY SPOTLIGHT

In a world where image often trumps authenticity, Darryl Graham—known in the streets and studios as NSK Dolla—stands tall as a symbol of raw truth, unshakable hustle, and relentless evolution. His journey isn’t just about music. It’s about fatherhood, survival, legacy, and purpose. Born and raised in Hartsville, South Carolina—a small city with a heartbeat louder than a 808 drum kick.—Dolla has turned struggle into strength and pain into poetry.

The Name That Speaks Volumes

Dolla nickname didn’t come from a branding agency or marketing team. It was earned. “Dolla” was given to him by the neighborhood—an ode to his relentless grind and hunger for more. But NSK holds deeper roots. It stands for Niggaz of the Same Kind—a brotherhood forged in loyalty, real-life struggle, and mutual respect. It’s more than a name—it’s a movement of authenticity and unity.

The Spark That Ignited the Flame

Inspired by his older sister and neighborhood OGs who laced verses in cyphers and home studios, Dolla was drawn to rap from a young age. But it wasn’t imitation—it was transformation. What began as admiration evolved into a voice uniquely his own. It wasn’t long before Dolla carved his own lane, using the mic not just as a tool for rhythm, but as a weapon for resilience.

An Anthem Born from the Ashes

The release of “Wild Child” was a turning point—an emotional outpouring from a place of deep pain, loss, and reflection. What made it so powerful wasn’t just the lyrics, but the way people connected to them. “Seeing how people felt that track, it reminded me why I do this,” he shares. It wasn’t just a song; it was a mirror for anyone who’s ever fought to make it out.

Juggling Roles, Wearing Crowns

Being an artist is one thing. But balancing music with fatherhood, entrepreneurship, and personal growth? That’s a whole different grind. “Balancing being a father, running a brand, and staying consistent in a game that changes every day—it’s pressure. But pressure builds diamonds.” These words echo in both his music and his lifestyle.

Dolla isn’t chasing clout—he’s chasing legacy. “My biggest accomplishments aren’t even about music. It’s being a great father and getting my credit right. That gave me vision.”

Criticism, Consistency, and Staying Grounded

NSK Dolla isn’t afraid of opinions. “I understand people have different views. I don’t take it personal—if anything, it keeps me sharp.” That self-awareness sets him apart in an industry often dominated by ego and hype.

His grounding influences? Titans like Malcolm X and Muhammad Ali—men who stood firm in their beliefs regardless of the backlash. That same unwavering confidence is laced into every verse and every move Dolla makes.

Beyond the Booth

When he’s not in the studio, you’ll likely find Dolla either in the gym or diving into real estate. “Both keep me grounded—one builds my future, the other keeps my mind and body strong.” For him, health and wealth aren’t trends; they’re pillars.

His passion for growth extends far beyond himself. In three years, he sees himself not just as a successful artist but as a label head, a property owner, and a mentor to emerging talent. “I want to help independent artists break through. Turn the hustle into ownership.”

The Sound of Authenticity

With musical influences like Lil Durk, Meek Mill, Montana of 700, Yo Gotti, and Fabolous, it’s no surprise Dolla’s music hits home. His style isn’t about flashy metaphors—it’s about speaking truth. He doesn’t rap to entertain. He raps to reflect. “I’m not here for the gimmicks; I’m here to inspire and turn pain into progress.”

That mindset lives in his latest work, “Guess Who’s Back” hosted by Trapaholics, and his soul-stirring single “12/21.” Both projects represent the heart of who NSK Dolla is—honest, unfiltered, and motivated by real life, not industry trends.

Eyes on the Future

What’s next? A wave of visuals, new drops, and his next single “Urban Legend.” He’s not slowing down—in fact, he’s just getting started. With plans to expand his fanbase, secure strategic partnerships, and build generational wealth, 2026 already looks legendary.

“More music, more money, more ownership.” That’s not just a goal—it’s a mantra.

Final Word: More Than Music

NSK Dolla represents a new breed of artist. One who understands that influence without purpose is wasted potential. Through music, fatherhood, business, and community, he’s building something that lasts—something rooted in loyalty, struggle, and unshakable truth.

From Hartsville to the world, Dolla is proof that no matter where you start, greatness is always within reach—as long as you’re willing to hustle, heal, and keep going.

Stay tuned. The legend is still being written.

Social Media

From a Toddler with a Dream to the Big Stage: The Journey of King Moore

INDUSTRY SPOTLIGHT

Los Angeles, CA — Before the bright lights of Hollywood and the big stage of America’s Got Talent, there was a little boy with a dream and two parents willing to sacrifice everything to help make it come true.

King Moore, a talented young performer born and raised in Tampa, FL now residing in California, making his national debut on this season of America’s Got Talent, began dreaming big before he could even spell the word “Hollywood.” Born and raised in a loving household led by Verlin and Ivette Moore, King declared at just three years old that he wanted to be an actor, singer, rapper, model, and dancer. But like many parents who’ve experienced the entertainment world’s ups and downs, Verlin hesitated.

“I told him to come back in two years if he still felt the same,” Verlin recalls. “He never forgot.”

True to his word, at age five, King returned and asked again — this time with even more conviction. Ivette, having overheard the original conversation, reminded Verlin of his promise. As a father committed to teaching his sons integrity, he knew what had to come next: it was time to get to work.

From that day forward, the Moore family committed themselves to helping King chase his dream. Ivette left her job to focus full-time on his training. Together, they invested deeply in King’s development — acting classes, vocal coaching, piano lessons, gymnastics, and countless hours in the studio. They traveled from state to state, giving King every opportunity to perform, grow, and be seen.

Much of King’s early inspiration came from watching icons like Michael Jackson, Chris Brown, Bruno Mars, and Justin Bieber on YouTube and TV — dreams sparked by an iPad gifted one Christmas. Those early influences planted seeds that are now beginning to bloom.

Now 9 years old, King Moore has already started building an impressive résumé. He’s had small roles in feature films including Cora Bora, The Wild Robot, and CoComelon (as Cody). His face has graced national commercials for AT&T and Toyota. He’s appeared twice on the Tamron Hall Show (ABC/Disney), as well as the Portia Bruner Show (Fox). He’s toured with stars like That Girl Lay Lay, Kenan Thompson, Young Dylan, and Heiress Harris, and even co-hosted alongside Nick Cannon at the 2025 Honda Battle of the Bands at SoFi Stadium.

King also holds the distinction of being the youngest ambassador for the Black College Expo and the youngest child entertainer invited to the White House under the Biden-Harris administration. There, he spoke on gun violence prevention, reminding the nation: “Kids make up 50% of the population, but we’re 100% of the future.”

Now, one of King’s biggest dreams — performing in front of the world on America’s Got Talent — has come true. The journey is far from over, but it’s a milestone moment for a boy who dared to dream — and the parents who believed in him enough to help make it a reality.

Follow King Moore’s journey as it unfolds on America’s Got Talent this season.

Stay Connected: https://linktr.ee/kingmoore1

Is RichKiidNick cookin’ up a classic?!

INDUSTRY SPOTLIGHT

Seen in the studio with none other than Grammy-nominated, platinum-selling Latin producer Lil Geniuz, Miami’s rising star RichKiidNick has fans and industry insiders asking the same question:

Is an album on the way?

🔥 After a string of emotional hits, viral moments, and iced-out visuals, RichKiidNick is proving he’s more than just a lifestyle — he’s a movement. Known for his melodic pain-infused flows, boss energy, and signature Miami shine, Nick’s link-up with Lil Geniuz has the streets AND the blogs talking.

🎶 With Geniuz’s track record of producing for Latin giants and chart-topping records, and Nick’s story-driven lyricism and loyal following, this collab could be the crossover album we didn’t know we needed.

Stay locked.
The vibe? Luxury. Realness. Global appeal.
The moment? Now.

📸: @RichKiidNick x @LilGeniuzMusic

🔗 More soon.

DJ Billi HENDRIXX: From Life-Altering Adversity to Musical Triumph, Redefining the Art of DJing

INDUSTRY SPOTLIGHT

DJ BILLI HENDRIXX boasts a rich history in the music industry, having worked tirelessly for seven years to develop his art. Over the last four years, he has dedicated himself to the craft of DJing on a full-time basis.
BILLI’s unique strength lies in his authentic connection with clients and fans, paired with an unwavering passion for music. He maintains a comprehensive catalog, demonstrating a keen sense of trends, much like staying ahead of the latest sneaker releases.
What sets DJ BILLI apart is his resilience in the face of adversity. Following a life-threatening accident that left him in a coma, BILLI made an awe-inspiring recovery. Just days after regaining consciousness, he went straight to perform at an event—a testament to his unwavering dedication to his craft. This pivotal moment reaffirmed how deeply DJing is ingrained in his identity and solidified his mission: to inspire the younger generation by showing there’s more to life than the streets. His story of survival and determination serves as a beacon of hope for anyone facing hardship.
BILLI’s dedication to diligence and musical superiority is unparalleled. He adopts a genre-less strategy, recognizing that music transcends categorization. Constantly redefining creative boundaries and challenging conventions, he embodies the essence of music.
Throughout his career, DJ BILLI has collaborated with a myriad of artists and notable figures, including:
• DJ Paul of Three 6 Mafia
• Michelle Williams
• G Herbo
• Riff Raff
• Various local artists and high-profile events, including collaborations with the City of Rockford and the Rockford IceHogs.
DJ BILLI has earned several accolades, including the International Dancehall Song of the Year award for Dating The DJ and recognition as the leading DJ in his hometown.
Most recently, DJ BILLI was nominated for DJ of the Year for the first time, making history as one of the first two African American DJs—alongside Tydal Wave—to receive this nomination in Rami history.
He has had the honor of performing at esteemed venues and festivals, including:
• 414 Festival (414 Day)
• House of Blues
• Summerfest
• BMO Center
• MariMar Theatre in Milwaukee, among others.
BILLI’s greatest achievement lies in his ability to support his family while pursuing his artistic passion. Effectively juggling fatherhood and a flourishing music career, he has maintained his position at the forefront of the industry, collaborating closely with diverse teams and artists.
BILLI appeals to a broad audience, claiming “anyone with a pulse” as potential fans. His mission is to enrich culture through music. He engages with fans directly and intimately, ensuring each interaction is personal and memorable, creating lasting moments.
DJ BILLI has received media attention from various platforms, including:
• Under the Ground Interview
• Nostalgic Vibes Feature
• RR Star Article
• Rock River Current Coverage
BILLI has garnered countless compliments from peers and fans alike, reinforcing his reputation in the industry. His talent speaks for itself, as those who experience his performances often share their appreciation.
As the IceHogs season ramps up, DJ BILLI is set to finish the year strong with numerous gigs across the City of Rockford and beyond. He has exciting plans for the upcoming season, expanding his reach and showcasing his music to a wider audience.
BILLI and his manager are strategizing a nationwide tour titled The Hendrixxxperience, which promises to bring his unique sound to festivals and venues across the country.
Through his music, DJ BILLI HENDRIXX continues to inspire, uplift, and challenge the norm, proving that with passion and perseverance, anything is possible.
MKEXPANDED
MKEXPANDED is redefining the music and entertainment landscape in Milwaukee and beyond. As a versatile company specializing in events, shows, marketing, record label operations, fashion, and much more, MKEXPANDED continues to innovate and set trends. In just a year, DJ BILLI has been promoted to A&R, showcasing the company’s dedication to fostering talent and leadership. Another exciting promotion for DJ BILLI is on the horizon, with more details to come soon. Dubbed the “Lyrical Lemonade of Milwaukee,” MKEXPANDED is making waves and building a legacy. Stay tuned—this is just the beginning.

Meet Stick Boovy: The Rockstar Who Looks Like Zach Galifianakis’ Long-Lost Brother

INDUSTRY SPOTLIGHT

In the world of music, originality is everything. Some artists stand out because of their sound, others because of their style—and then there are those rare gems who have both. Enter Stick Boovy, the genre-blending powerhouse who’s making waves with his fusion of hip-hop and rock.

But before you even hear him spit a bar or shred a guitar solo, there’s one thing everyone notices: he looks like he could be Zach Galifianakis’ long-lost brother. With his rugged beard, expressive face, and unpredictable energy, he has an uncanny resemblance to the actor best known for his role as Alan in The Hangover. But make no mistake—Stick Boovy isn’t here to crack jokes (though his stage presence is electric). He’s here to rock the crowd.

A Genre-Bending Sound That Hits Different
What makes Stick Boovy a standout artist is his seamless fusion of hip-hop and rock music. He’s got the gritty lyricism and rhythm of a seasoned rapper, but he brings that raw, rebellious energy of a rockstar. Think Kid Cudi meets Rage Against the Machine or Travis Scott with a splash of Nirvana.

Whether he’s spitting rapid-fire bars over heavy drum loops or belting out choruses over distorted guitar riffs, Stick Boovy’s sound refuses to be put in a box. His music is a sonic rollercoaster, mixing head-nodding beats with moshing energy—something the industry hasn’t seen in a long time.

Fashion as Bold as His Music
If his music wasn’t enough to grab attention, Stick Boovy’s fashion sense takes it to another level. He doesn’t follow trends—he creates them. Picture this: vintage rock tees, studded jackets, oversized shades, custom sneakers, and accessories that scream “I don’t care, but I know you’re watching”.

His style is a perfect reflection of his artistry—bold, unpredictable, and entirely his own. Whether he’s rocking leather pants on a Tuesday or pulling up in a fur coat at a summer festival, he makes sure every outfit is a statement.

An Entertainer Like No Other
A Stick Boovy performance is not just a concert—it’s an experience. He doesn’t just perform; he commands the stage, engaging the crowd like a true rockstar. Stage dives, wild dance moves, unexpected freestyles—nothing is off limits.

If you’re lucky enough to catch him live, expect to leave sweaty, hyped, and wondering what just happened. He has that rare ability to connect with an audience, turning any venue into a high-energy, unforgettable moment.

What’s Next for Stick Boovy?
With a sound that defies genres, a look that turns heads, and a stage presence that keeps fans on their toes, Stick Boovy is on a fast track to becoming one of music’s most unique entertainers. His upcoming projects are rumored to push the boundaries of hip-hop and rock even further, and if his track record is any indication, they won’t disappoint.

One thing’s for sure: Zach Galifianakis might have found his rockstar twin, but Stick Boovy is carving out his own legendary path. Stay tuned—you won’t want to miss what’s coming next.

Follow Stick Boovy: Instagram: @stickboovy

Stream https://open.spotify.com/album/5M5leJBq5kUGqso0XVrkfy?si=qswu81iaT46YcVyYoBr00w