Introduction:
International Pop/Soul Artist pioneering a self-reflective bridge of hope and healing for the broken, insecure, weary, and damaged soul.
The Brand:
NaToree Zelai is an international pop/soul artist and songwriter whose music resonates deeply with the black sheep of every ethnicity. Her songs are laced with explicit and vulnerable stories that transcend the evolution of music and creative arts, offering a beacon of hope for those searching for meaning and solace.
The Purge: Healing A Healer:
NaToree’s album, “The Purge: Healing A Healer,” speaks to the everyday hopeless romantic who just can’t seem to catch a break. It’s a narrative that spans from the average joe slaving away at a dead-end job, striving to prove his worth at home, to the hyper-independent woman battling her daddy/mommy issues and insecurities while seeking validation. Each song and story on the album is a reminder that the love and validation they’ve sought in others can truly be found within themselves. Givin Da Bizness w/ @darealceozay
NaToree Zelai’s motto is a testament to her journey and the message she imparts through her music: **“EXPOSE. UPROOT. HEAL. GROW.
Check out “Fumble” her New single visuals
View a Sneak Peek of “Narcissists Meet’s Girl” Docuseries promo (The Purge)
Philadelphia’s own YoKen is breathing fresh energy into the music scene with his latest single, ‘Stuck In It‘, released on April 4, 2025. Produced and engineered by John Blaze, the track is a nostalgic nod to Philly’s earlier days, where fly outfits, good vibes, and spontaneous connections ruled the city nights. Rooted in real-life memories and past relationships, the song pulses with playful charisma and self-expression. “She fell in love, got stuck in” his favorite line, captures that whirlwind feeling of young attraction and the lasting impressions it leaves behind.
What makes ‘Stuck In It‘ stand out isn’t just the beat or sharp production, it’s the spirit YoKen brings. The track is an invitation to embrace joy, stay humble, and show love while staying true to yourself. Representing his #YOLIFE mantra, YoKen keeps things fun and grounded, a combination that continues to define his musical journey. Fans can catch his next performance on May 18th at Club 624 at 8 p.m., where he’s set to deliver the same energy live.
Chicago, IL – Following the release of his regional hit, “Believe in Me” featuring CMG’s Big Boogie, Chicago rapper and entrepreneur Rache Bands returns with an alternative version of the single/video now featuring celebrity jeweler Johnny Dang in the visual.
Swapping out some of the lyrics from the OG version, the Mudd Talk Entertainment CEO gives fans something familiar yet fresh on the Danny Beats-produced banger.
The Yung AZ-directed clip finds Rache Bands at Johnny Dang’s store in Houston, as he flexes his new grill and the two say cheese for the cameras.
Watch the video for “Believe In Me” below and be sure to check back in for Rache Bands upcoming single “Count Me Out.”
Chicago, IL – Chicago rapper and entrepreneur Rache Bands is one to watch amongst the next crop of talent to emerge from the MidWest. Growing up in the projects, Bands faced many struggles, forcing him to mature at an early age. Bands began recording music in 2021 and shortly after launched Mudd Talk Entertainment, his record label.
With Bands’ upcoming One Foot In, One Foot Out album on set to drop this year, today we receive his new Danny Beats-produced heater titled “Believe In Me” featuring CMG’s Big Boogie. Reflecting on hard times and hate, Rache Bands has a better view now through his Cartier glasses. Bands and Boogie show great chemistry in the WikidFilms-directed visual. Trading hard-hitting rhymes and dancing, the duo let us know though they didn’t believe in ‘em, things turned out just fine.
Watch the official video for “Believe In Me” below and be sure to check back in for Rache Bands One Foot In, One Foot Out album.
RULES!” is a hip-hop track by American rapper YSN Flow, released on March 14, 2025. The song features energetic beats and showcases YSN Flow’s distinctive melodic rap style, blending catchy hooks with fast-paced verses. Lyrically, the track revolves around themes of personal rules, street life, and navigating success while staying true to one’s principles. The combination of vibrant production and YSN Flow’s confident delivery makes “RULES!” an infectious anthem that’s sure to resonate with fans of both rap and melodic trap music. The song has quickly gained popularity, drawing attention for its high energy and memorable lines, marking another step in YSN Flow’s rising career.
The southern rap game just turned up the heat! Up Above Entertainment has officially launched, and they’re making waves with their debut single, “Mercedes,” featuring two Houston rap legends, Lil Flip and Z-Ro. This track is more than just music; it’s a movement that solidifies Up Above Entertainment as a force to be reckoned with in the music industry.
A Legendary Collaboration
Lil Flip and Z-Ro need no introduction. With decades of influence on the southern rap scene, their collaboration on “Mercedes” is a match made in hip-hop heaven. The track is a feel-good anthem that oozes luxury and celebrates the grind, pairing Lil Flip’s iconic delivery with Z-Ro’s smooth, melodic flow. Together, they’ve created a track that fans can vibe to while feeling the southern swagger they both represent so well.
The Marketing Muscle Behind the Release
While the record and visuals speak for themselves, it’s the marketing, media, and promotional efforts by the dedicated staff at Up Above Entertainment that have helped catapult “Mercedes” to success. From generating buzz across social media to securing press coverage, the team has worked tirelessly to ensure the single reaches listeners everywhere.
Their innovative strategies have built momentum, sparking excitement among fans of both Lil Flip and Z-Ro. Up Above Entertainment’s commitment to connecting with the culture and delivering results has made this launch one to remember.
A Video for the Culture
The “Mercedes” video brings the energy of Houston’s car culture and the legacy of Screwed Up Records & Tapes to life. With stunning visuals, iconic backdrops, and a celebration of the southern lifestyle, it’s a must-watch for fans. While Up Above Entertainment didn’t produce the video, their media outreach ensured the visuals gained traction and found their audience.
“Mercedes” is out now and already making waves. Fans are calling it an instant classic, with many highlighting the seamless collaboration between two rap legends. Don’t miss your chance to join the movement—stream it, download it, and share it today!
This is just the beginning for Up Above Entertainment, a label dedicated to elevating southern rap and amplifying legendary voices. Follow them for updates, exclusive content, and more hits on the way.
Hip-hop artist De’Andre Brown, better known as Lo’key Tha Guru, continues to make waves in the music industry with his latest single, “I Like Dat,” featuring Tanzanian sensation Maddoh. The track is a fresh and invigorating addition to today’s musical landscape, encapsulating a relaxing, feel-good vibe that effortlessly resonates with listeners.
Drawing inspiration from the smooth sounds of contemporary R&B, “I Like Dat” evokes a familiar essence akin to Chris Brown’s *”Sensational,”* while maintaining Lo’key’s distinct West Coast gangsta flow. This unique blend showcases his versatility as an artist, seamlessly merging cultural influences to create a sound that is both fresh and authentic.
Lo’key’s impressive musical journey has seen him collaborate with some of the industry’s most iconic producers, including Ervin “EP” Pope, Tweeknowlogy, and Phat Beats. His collaborations with West Coast legends such as W.C., Spice One, and Daz & Kurupt have further solidified his legacy as a respected figure in hip-hop. With “I Like Dat,” Lo’key is not just presenting a song but is also highlighting his evolution as an artist and cultural ambassador.
The music video for “I Like Dat,” directed by Tanzania’s @director_billylenz and Long Beach’s Tony Kornilov, is a visual feast that complements the track’s smooth sound. Featuring talented dancer @it’s_cappuccino, model @veryarianna, and fire dancer @Dejabudu_, the video captures the essence of the song’s relaxed vibes, making it a must-watch experience. Released exclusively on Street Motivation Magazine’s YouTube channel, the visual representation is a testament to Lo’key’s artistic growth and commitment to quality.
In addition to his musical endeavors, Lo’key is also the proud owner of Street Motivation Magazine, which he runs alongside his mother. This venture not only showcases his entrepreneurial spirit but also allows him to uplift and motivate younger generations through the power of music and storytelling.
As listeners dive into “I Like Dat,” they are invited to experience a new level of chill and groove, a perfect soundtrack for any occasion. The song is now available on various streaming platforms, and fans can check out the captivating music video here.
For those looking to explore more of Lo’key Tha Guru’s work, visit https://lokeythaguru.hearnow.com/i-like-dat and immerse yourself in his diverse catalog that speaks to the heart of hip-hop culture.
Written By @GivinDaBizness w/ @darealceozay
Watch, vibe, and enjoy what Lo’key has in store with “I Like Dat” – it’s a musical journey you won’t want to miss!
Check out “Lokey tha Guru’s” California-based, worldwide motivation platform; Your #1 Guide to Inspiring Artists & Brands streetmotivation.com
“T.M.” has made a notable return with his latest release, titled “Lil Turn Up.” Recognized for his chart-topping hits on iTunes and Amazon, including “Cold Enough,” “Young Rich and Sexy,” and “Bentley Spaceship” featuring Riff Raff, “T.M.” aims to replicate that success with this new single. “Lil Turn Up” has already garnered impressive attention, accumulating over 100,000 streams on Spotify and over 250,000 streams TikTok. Produced by BG3nius and featuring Yung Salvo, this track showcases “T.M.’s” continued evolution as an artist.
Everyday Is Christmas by Reckless Rhymacide is a festive hip hop song with a catchy beat and upbeat lyrics. The song features a guest verse from Da Real L.O.C., who adds his own unique style to the track. The song is about celebrating Christmas and the holiday spirit.
Overall, this is a fun and catchy song that is perfect for getting into the holiday spirit. It is sure to be a hit with fans of hip hop and Christmas music alike.
Born in Lafayette, Louisiana, and raised in Bunkie, Louisiana, Cruz later moved to Port Arthur, Texas, where he continued to hone his craft. Now based in Houston, Bigcruz brings a unique blend of fun, relatable, and Southern charm to his artistry. Bigcruz’s journey in music began at a young age. He fell in love with music at the age of 10 and started making his own music by the time he was in middle school. His dedication and passion saw him putting out his first record in 9th grade, and he hasn’t looked back since.
His career saw a significant turning point when he connected with Chris Tyson, who helped him manage his credit and stay focused on his music career. This support was instrumental in pushing his career forward, allowing him to reach new heights.
Bigcruz’s success includes being featured on Adam 22 for his song “And I” featuring HBK Revenge. He has headlined major festivals such as the 420 Festival hosted by xbreezy and Indie Fest in Houston, where he performed to crowds of 3,000 to 5,000 people. These high-profile gigs have solidified his place in the music scene. He has also had the chance to meet and connect with prominent artists like SSG Splurge, Sunni the Rapper, Tay Money, Cartel Bo, and Lil Earl. His talent and hard work have earned him a feature on the Genius website and a loyal fan base on Instagram.
Balancing his music career with his day job at a car dealership, Cruz exemplifies dedication and resilience. He treats his music career with the same seriousness and commitment, working on his craft every day without taking any days off.
Currently, Bigcruz is focused on releasing a new video for his song “Alone” from his “Mr. Possie” tape. He’s also gearing up for the release of his highly anticipated new song and video, “Possie.” This track is set to be a game-changer, showcasing his growth as an artist and his unique southern sound. The video promises to be visually captivating, bringing the energy and vibe of his music to life.
His ultimate goal in music is to get signed, and his relentless drive and undeniable talent make him a force to be reckoned with in the industry.
Whether it’s through his impactful live performances or his relatable and energetic tracks, Bigcruz continues to inspire and entertain, with a promise of much more to come.
Written By: Givin Da Bizness w / @darealceozay
Check out his Exclusive Single: Mr Possie on Youtube ONLY
