Exclusive interview with music artist FendiXantana

INTERVIEWS

Thank you FendiXantana for joining us, tell us where you are from.
I grew up in Georgia for half of my life. I moved to the Chicagoland area when I was 13, and have been here ever since.

You’ve been making music since your mid-teens. How has starting so young shaped your perspective and approach as an artist today?
Starting young has given me a chance to constantly refine my sound until one of my songs becomes a hit. When I first started putting music out, my first few songs went semi viral on SoundCloud, so I had a pretty misconstrued view on how being an artist would be. I thought that it would be an easy road to the top, and it took me a few years to learn that it wouldn’t be. Since then, I have grown to love the process!

Your music blends hip hop with current events, pop culture, and politics. What motivates you to bring real-world conversations into your lyrics?
The fact that no other mainstream artists are speaking up against social injustices and worldwide events, I decided that I would step up. There is a lot going on within the world that I do not agree with and I want to use my voice and platform to shed light on these things and hopefully make a change.

As a Chicagoland-based artist, how has your environment influenced both your sound and the stories you choose to tell?
Chicago is full of talented people, and everyone is somewhat competitive even if subtly. I think being around talented artists that constantly raise the bar allows me to push myself to reach new heights.

Your visuals are a big part of your brand. How do you approach creative direction, and why is visual storytelling so important to you?
I believe without visuals, you are not able to tell the complete story. I also love taking a song that doesn’t necessarily have too much substance or one that I would consider mainstream, and combine it with thought provoking visuals. Doing this will allow my song to be shared more easily, but also showcase the story I would like to tell.

You’re known for making songs that can work in almost any environment. How do you balance meaningful content with catchy hooks?
I honestly try to aim to make music that is catchy and considered mainstream, while adding meaningful lyrics to the song in a subtle way. This can be done using punchlines and double entendres to hide the true meaning of your words. I believe true supporters would pick up on these things, whereas the average listener may only hear a catchy song.

What do you hope listeners walk away with after experiencing your music—beyond just the vibe?
I would like my listeners to walk away motivated and eager to accomplish goals. I try to embed these qualities into my music, with hopes of bettering my listeners. I want my listeners to set goals, and do everything they can to accomplish this.

Tell us about the current single you are pushing.
Right now I am pushing a single called “Mission”. It is a catchy sound, with some thought provoking visuals.

Looking ahead, what’s the next step for FendiXantana, and how do you plan to continue carving out your own lane?
In terms of what’s next, I will keep applying pressure until the dam breaks. I plan on dropping another single this month to end the year off right, and start next year off even harder. My goal every year has been to push out more content all around, from new music and videos, merch, and other avenues of content.

Where can we follow you online?
You can follow me by searching FendiXantana on all platforms including Instagram, Tik Tok, Facebook, and YouTube

Any Shout Outs?
I would like to give a shout out to H3 ENT CEO Showcase for believing in me and pushing my music to new heights. I would also like to shout out my family and friends and supporters, I wouldn’t be able to keep the grind up without you!