Thank you FendiXantana for joining us, tell us where you are from.
I grew up in Georgia for half of my life. I moved to the Chicagoland area when I was 13, and have been here ever since.

You’ve been making music since your mid-teens. How has starting so young shaped your perspective and approach as an artist today?
Starting young has given me a chance to constantly refine my sound until one of my songs becomes a hit. When I first started putting music out, my first few songs went semi viral on SoundCloud, so I had a pretty misconstrued view on how being an artist would be. I thought that it would be an easy road to the top, and it took me a few years to learn that it wouldn’t be. Since then, I have grown to love the process!

Your music blends hip hop with current events, pop culture, and politics. What motivates you to bring real-world conversations into your lyrics?
The fact that no other mainstream artists are speaking up against social injustices and worldwide events, I decided that I would step up. There is a lot going on within the world that I do not agree with and I want to use my voice and platform to shed light on these things and hopefully make a change.

As a Chicagoland-based artist, how has your environment influenced both your sound and the stories you choose to tell?
Chicago is full of talented people, and everyone is somewhat competitive even if subtly. I think being around talented artists that constantly raise the bar allows me to push myself to reach new heights.

Your visuals are a big part of your brand. How do you approach creative direction, and why is visual storytelling so important to you?
I believe without visuals, you are not able to tell the complete story. I also love taking a song that doesn’t necessarily have too much substance or one that I would consider mainstream, and combine it with thought provoking visuals. Doing this will allow my song to be shared more easily, but also showcase the story I would like to tell.

You’re known for making songs that can work in almost any environment. How do you balance meaningful content with catchy hooks?
I honestly try to aim to make music that is catchy and considered mainstream, while adding meaningful lyrics to the song in a subtle way. This can be done using punchlines and double entendres to hide the true meaning of your words. I believe true supporters would pick up on these things, whereas the average listener may only hear a catchy song.

What do you hope listeners walk away with after experiencing your music—beyond just the vibe?
I would like my listeners to walk away motivated and eager to accomplish goals. I try to embed these qualities into my music, with hopes of bettering my listeners. I want my listeners to set goals, and do everything they can to accomplish this.

Tell us about the current single you are pushing.
Right now I am pushing a single called “Mission”. It is a catchy sound, with some thought provoking visuals.

Looking ahead, what’s the next step for FendiXantana, and how do you plan to continue carving out your own lane?
In terms of what’s next, I will keep applying pressure until the dam breaks. I plan on dropping another single this month to end the year off right, and start next year off even harder. My goal every year has been to push out more content all around, from new music and videos, merch, and other avenues of content.

Where can we follow you online?
You can follow me by searching FendiXantana on all platforms including Instagram, Tik Tok, Facebook, and YouTube

Any Shout Outs?
I would like to give a shout out to H3 ENT CEO Showcase for believing in me and pushing my music to new heights. I would also like to shout out my family and friends and supporters, I wouldn’t be able to keep the grind up without you!

Humble Hungry Hustler Entertainment (H3) has become a respected industry pipeline. What was the original vision behind H3, and how has it evolved over the years?
From day one it’s always been about “Artist And Brand Development”. So many entrepreneurs and talented people want to get started or sustain in this business yet have no clue. H3 can assist those just beginning or looking to rebrand.

You’ve held influential roles with platforms like Def Jam, Warner, and Roc Nation. What pivotal lesson from those experiences still guides your decisions today?
Relationships! Are key. Each responsibility I’ve been outsourced to handle no matter the client, big or small I just deliver. Knowing people isn’t enough. We have social media everyone has access to everyone. How can you help tho?

You have played a role in early exposure for artists connected to movements like Chicago drill. What instincts do you rely on when identifying talent before the mainstream catches on?
I call it the two B’s. I learned this method early when evaluating talent. Does the target audience “believe them or want to be them”?. Influence is everything! If consumers aren’t emotionally charged, believe your message or mock your swag it’s pretty much time to go to the drawing board again. Something’s not resonating. Artists can now reach audiences directly and independently in 2025 so I like to see those already making a way to be heard without help. They’ll make it far with a little added sauce.

After facing legal challenges and a period of incarceration, you returned focused and driven. How did that time reshape your mindset as a leader and entrepreneur?
Great question. My time away finally gave me a clear head. It was like getting a redo at a pivotal time in my life. It hurt being away from those who were really affected by my absence but I took to reinvent myself. A lot of lonely nights, tough personal conversations and accountability helps me be the focused version of myself the world is watching today.

You’re now stepping into the podcast space with Mogul Talk. What conversations are you most interested in bringing to the forefront through this platform?
Yes this is a space if people really do their history on, I’ve been in. I’ve had th chance to interview and have access to countless stars from my city and the industry jus by asking good questions. The last several years this space has taken off like wildfire and that’s not necessarily a good thing. With our platform we want to stay away from gossip, misinformation and tearing people down. It’s enough of that go around. Well use are voices to uplift all those waking up everyday not giving up on the hustle.

H3 is known as a one-stop shop for serious artists and brands. What separates your approach from traditional music industry gatekeepers?
We don’t GATEKEEP! Lbvs. We share information, resources, locations, etc. We don’t hide who it is helping us succeed. We don’t hide the fact it’s our budgets that help us get into these rooms 1st, our talents keeps us there 2nd. Pay it forward. Can’t be a company that stands for Humble Hungry Hustler and not be out here actually helping people advance.

You’ve worked closely with artists, DJs, tastemakers, and executives nationwide. How important are relationships in today’s music business compared to talent alone?
I’ve touched on this a few times already because it’s so key and can make or break your career. Surround yourself with inspiring and passionate people. Steve Jobs said it best when he stated “Great things in business are never done by one person; they’re done by a team of people.”

With ventures expanding into digital platforms like OnlyFans and creator-driven media, how do you see content ownership changing the power structure in the industry?
The power is in the hands of the brand owners. It doesn’t matter what the product is these days. Build it they’ll come. We’re tryna to put some “taste” on some of the content coming out of our city right now. Just because you have the power doesn’t mean you’re using it correctly. Same with a platform. Trying to turn these OnlyFans and skit creators into real Brands is an uphill battle in Chicago but so was the drill movement 15 years ago and those people look pretty successful. Are city is so influential, bare with us.

You’re often described as “Mr. Get It Done.” What does that reputation mean to you, and how do you maintain momentum without burnout?
I’m Just Him! LBVS. Balance has always been key in my approach. I’n & out the industry. Too much of anything can be bad for you so I do my job and go home, lol. I try my hardest not to bring my work home with me but I’m not perfect. Taking breaks is also very important. That doesn’t mean you’re slacking, just regrouping.  Re-evaluating and accountability is key during these process as well, it isn’t just chill time.

For aspiring music executives and entrepreneurs watching your comeback, what advice would you give about longevity, resilience, and navigating setbacks in this industry?
It’s never over until you quit. I know that sounds extremely cliche but it’s so true. I could’ve given up for 6 years but instead I properly planned on a realistic comeback that started before I got home. Secondly always stay true to your passion of why you started, never lose the “why” aspect of your journey. And lastly but most importantly stay Humble! Tomorrow is never promised, leave people with a good taste in their mouths.

As the newly appointed President of Rap, Rock N Soul Media, what is your vision for the company’s future and how do you plan to make an impact in the industry?
Unfortunately that relationship has come to an end, I wish them the best. Creative differences.

Where can we follow you online?
IG: @ShowH3
FB: Shows Book
SC: TheBiggest_Show
X: Showcase_Mogul

Any Shout Outs?
Just any GENUINE supporter. This game comes with so much fake love that anything real gets lost. I’d take this timer is at Thank You to anyone that’s played a part in me still standing.